Refining Your Portfolio Workshop at the Southwest Photo Summit

Dates: Thursday, Dec 6 – Friday, Dec 7, 2012

The most essential qualities a photographer can bring to their work are commitment and self-knowledge. Building a photographic portfolio can be a long journey: from developing a consistent visual voice to articulating a point of view and perspective about the work; and then knowing where best that work fits into the marketplace. Presenting and preparing a portfolio for the public eye is a final important step that is key to success. Your photographic portfolio needs to be as clear and dynamic as possible, as without a powerful, refined portfolio presentation your work will not reach the desired audience.

Aline Smithson shares her knowledge of how to create and/or refine a personal portfolio and offers her insights into the contemporary photographic marketplace as it relates to opportunities for all photographers – fine art, documentary, commercial, and editorial. As photographer and a reviewer herself, she brings the perspective of someone who sits on both sides of the reviewing table.

This two-day workshop starts with an in-depth look at the key elements of a powerful portfolio, with Aline showing examples of successful ones. Aline then works with each participant, in a group setting, to refine their personal portfolio through editing and sequencing as she makes suggestions where the work fits into the broader marketplace. Additional topics covered over the course of the workshop include professional portfolio presentation, the written photographic statement, leave-behinds, creative presentation and exhibition ideas, and how to customize your portfolio for a target audience.

Whether you are preparing for a portfolio review, getting ready to send your images to a new client, showing your prints to a gallery, or simply wanting to get some feedback and expert advice on your personal portfolio—this workshop can make a huge difference in your pursuit of connecting to an audience.

Enrollment limit: 15 students
Workshop fee: $475

To enroll please contact the Santa Fe Photo Workshops at 505-983-1400 or register here.

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